OKR is an abbreviation for Objectives and Key Results. It is a popular method of setting goals used in organizations. It involves defining ambitious qualitative goals (Objectives) and measurable key results (Key Results) that will help in achieving them.
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OKR helps ensure that the entire company focuses its activities on the same important group of issues. Proper application of this concept, allows building clear organizational goals, enables prioritization and minimizes the risk of conflict, or duplication of organizational goals.
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The OKR method originates from the concept of management by objectives (MBO), developed in 1954 by Peter Drucker. In the 1970s, Andy Grove, then CEO of Intel, was inspired by it and developed the OKR system, which was successfully used in the company. John Doerr, a former Intel employee, played a key role in popularizing the OKR method. In 1999, he introduced it to Google, where it became a pillar of the company's strategy and contributed to its dynamic development. Today, the OKR method is used by many companies around the world, including LinkedIn, Spotify and eBay. It is valued for its simplicity, flexibility and effectiveness in achieving ambitious goals.
OKRs should be monitored regularly, such as quarterly or monthly. This allows you to track progress, identify potential problems and adjust OKRs as needed.
The OKR method can be used in various organizations, regardless of their size, industry or structure. However, it is important to adapt it to the specific needs of a given organization.
There are many tools available that can help you apply the OKR method. Choosing the right tool depends on the size and specifics of your organization, as well as your individual needs. Here are some popular options: